STAR Jalsha, Bengal's No.1 General Entertainment Channel, is all set to capture the pulse of today's youth with the launch of @bhalobasha.com. As one of the first shows on the channel, Ekhane Akash Neel comes to an end with Ujan & Hiya 'living happily ever after', Star Jalsha unleashes yet another fast paced, contemporary show on high school romance - @bhalobasha.com.

Premiering on May 31st at 7.30 pm, '@bhalobasha.com' replaces Ekhane Akash Neel and continues the genre of refreshing youth-based shows on Bengali television.

A high school love story, @bhalobasha.com revolves around love, friendship, commitment and career woes which form an integral part of everybody's growing up years. It traces the journey of teenagers Tora, Om and Tweet and their friends Hamptu, Baptu and Funny and presents various facets of life from the perspective of an 18-year-old. It reflects how definition of values, dynamics of relationships and concept of love has evolved with time.

Commenting on the launch Mr. Ravish Kumar, Head - Regional Channels, Star Entertainment Media Pvt Ltd said, "STAR Jalsha is pleased to present @bhalobasha.com which is a story that reflects the quintessential spirit of youth in today's Bengal and showcases their emotional journey in their quest for life, love and identity."

Mr. Yubaraj Bhattacharya, Creative Director, STAR Jalsha said, "@bhalobasha.com is a complete family entertainer; it a story about love, friendship, commitment seen from a lens of today's 18-year-old; it is a fresh perspective on relationships."

Directed by Monish Ghosh and produced by Snehasish Chakraborty of Blues, '@bhalobasha.com' boasts of a fresh and vibrant cast including Madhuboni Ghosh (playing the character of Tora), Raja Goswami (playing the character of Om), Anannya Biswas (playing the character of Tweet), Arindra Rai Choudhuri (playing the character of Baptu), Indra Dev Banerjee (playing the character of Hamptu) and Arindya Banerjee (playing the character of Funny) among others.

So block your date on May 31st at 7:30 pm as Star Jalsha is all set to take you back to the fun and frolic-filled years of your college and introduce the modern day interpretation of love in @bhalobasha.com.

As per the latest TAM data (week 20), STAR Jalsha continues to reign at 436 GRPs compared to its nearest competition Zee Bangla and ETV Bangla that stand at 191 & 124 GRPs respectively. The top ranking shows of STAR Jalsha grow stronger each week and engage the viewers with their unparallel narratives and storylines. eg. Bou Kotha Kou and Ogo Bodhu Sundhari continue to be the chartbusters with 5.8 and 6.4 TVRs respectively. Maa garnered 5.8 TVRs in Week 20.